Expertise

Providing innovative solutions to wicked, complex problems

Driven by our extensive experience and user-centric methods, our solutions are
personalized for your physical as well as digital products and services

Ethnographic Research

We believe that the people who will be affected by the products, services and systems we design should be a critical part of the design process.

How we do it?
After gathering client requirements, we identify core problem areas and determine research type. We formulate research questions and recruit participants that fit our research criteria. We then spend needed days in the field meeting and interviewing our participants. After we have concluded this phase, we analyze and synthesize the collected data to draft our final findings report, which is then handed off to the client.
What we can do for you:
  • Discussion Guides
  • Ethnography
  • Contextual Interviews
  • Themes & Insights
  • Report drafting & handoff
  • Passive Observation
  • Focus Groups
  • Analysis & Synthesis
  • Interface Design
Ethnographic Research

Human-Centered UX Design

We believe that our job as experience designers is to curate experiences based on people's needs, motivations and wants.

How we do it?
After determining the goals of the project, we conduct a detailed usability audit of the current application, if any, to highlight possible issues and solutions. After this, we work with the service design team to conduct primary and secondary research which is then synthesized and actionable insights are identified. We use these insights to bring our ideas to life by creating low-fidelity designs and prototypes. The feedback gained after testing these prototypes with relevant users is then incorporated into our final hi-fidelity designs, which are then handed off to our clients.
What we can do for you:
  • Usability Audit
  • Prototyping
  • Design Systems
  • Interface Design
  • Developer Handoff
  • Primary & Secondary research
  • Synthesis & Ideation
  • Information Architecture
  • Usability Testing
Human-Centered UX Design

Systems-Driven Service Design

We believe that the only way to build interventions for a complex world is to take a systems-level approach to every problem at every step.

How we do it?
After understanding the scope of work, we conduct secondary research to better understand the problem we are trying to solve and the space we’re competing in. We then go out in the field to talk to actual people to understand our target users’ motivations, aspirations, behavior, and pain points. We then synthesize this data, develop in-depth insights, and draft final reports for our clients.
What we can do for you:
  • Primary Research
  • Secondary Research
  • Contextual Interviews
  • Synthesis & Ideation
  • Focus Groups
  • Report Drafting
  • Report Handoff
Systems-Driven Service Design

Partner with Ideate

Do you have a project or a brief about your next big thing?
We will be delighted to hear from you.
Let's Talk
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