Reimagining Digital Presence for a Legacy Venture Builder
Disrupt.com partnered with Ideate Innovation to design and launch a modern web platform that reflects its bold rebrand and future-facing venture philosophy.
The Challenge
Disrupt.com, formerly Gaditek, was undergoing a major transformation—emerging as a next-generation venture builder with a sharper, more global identity. They needed a website that could do more than just showcase a new name. It had to clearly articulate their model, express their renewed purpose, and build credibility with founders, partners, and future collaborators.
The challenge was to keep up with a fast-moving rebrand involving multiple facets to the relaunch—from identity and content, to web and motion. Our role was to lead the web experience and development track, with clarity and confidence.
Team Ideate understood exactly what we needed, while we were still unsure. Kudos to the confidence they instilled in us with their approach. The team supported us every step of the way and I feel what really helped us make effective decisions throughout the value chain was the workshop method used to take us through the tangible options we had. Ideate's efforts went to the extent of inspiring our brand ID in some parts, and even gave the brand ID partner an epiphany moment for the gradient background for our brand showcase. Team Ideate is an expert at what they do, not only because they know the work they do but because they try and know the people they work with and problems they solve for
The Work
We began by developing a robust, user-centered architecture—mapping key journeys for founders, partners, and visitors. This involved designing flexible content blocks and navigational structures that could adapt as the identity matured. Each section of the site was created with a strategic purpose—from defining Disrupt.com’s venture approach to showcasing its portfolio of companies
Once the broader identity was set, we translated it into a clean, responsive UI system purpose-built for the web. Subtle animation, thoughtful layout decisions, and mobile responsiveness ensured that every interaction felt intentional, calm, and modern. The site was deployed, tested, and launched by our team—live and fully functional.
Our approach remained rooted in usability, collaboration, and clarity. We also provided tech support and guidance through launch to ensure a stable and successful rollout!
The Outcome
Disrupt.com now has a confident, contemporary website that mirrors the ambition of its new identity. Designed to grow with them, the platform sets a strong foundation for future storytelling, partnerships, and visibility.
For Ideate, the project was a successful collaboration with a tech-forward client navigating growth. Our ability to guide the digital experience demonstrates our strength in strategy, adaptability, and execution.
Client
Disrupt.com
Services Offered
Web Strategy & Architecture UI/UX Design Launch Support & Deployment